It’s been just about a year since the formal portion of our pseudo-incubator, Ecommerce Camp, ended at Fusionfarm.
Some parts of it — like JabberJava, a custom-label coffee gifting site — are still alive and kicking and growing.
In their new book, The Lean Enterprise, Trevor Owens and Obie Fernandez, talk about incubators, lean startup initiatives, and other innovation programs that run inside of existing companies instead of as standalone startups. Owens draws his examples from experience — for the past several years, his company, The Lean Startup Machine, has been advising enterprise level companies on just those types of initiatives.
Which makes it a good moment to look back on what we learned running Ecommerce Camp as we think about [Read more…]