The impending death of the cookie has been heralded for a while now.
The little engine that made targeted advertising possible. The bane of privacy advocates. Depending on who you ask, the cookie is being given as little as two and as many as five years to live.
So what will kill the cookie?
The popular narrative right now is that privacy concerns will kill the cookie. Privacy was one of the top issues at last month’s SXSW Interactive conference in Austin, for example. Ongoing news from the Snowden files, and ongoing allegations about NSA spying on U.S. citizens have kept privacy top of mind.
It’s a nice narrative. Power to the people! Down with the corporate overlords spying on me while I check basketball scores!
But there are a few big misconceptions with this narrative: